04 Feb 2023

What is Artificial Intelligence

Welcome to the What is.. series? Bite size blogs on all things AI.

In this instalment we explore the what, where and why of Artificial Intelligence. What is it? Where is it used? Why is it important?

Words by
Chris Jefferson
A G89c0f37de 1280

Artificial Intelligence (AI) is a broad term that is used and interpreted by a lot of people in different ways, usually bringing to mind futuristic globally connected machines.

Artificial Intelligence can be defined as a branch of computer science that can simulate human intelligence and can be implemented in its broadest terms as a collection of rules, algorithms, or models that are optimised for a specific objective.

  1. Rules can incorporate simple logic and conditions.
    1. e.g. if response = “hi”: return “hello!”
  2. Algorithms are made up of many rules or formulas with a finite number of outcomes.
    1. Regressions algorithms for predictions.
  3. Models can be made up of symbolic models or deep learning techniques to create inferences on structured and unstructured data.


At its most basic, AI is the ability of a machine to perform tasks that would require human-like intelligence to complete. There are many different types of AI, including narrow or weak AI, which is designed to perform a specific task, and general or strong AI, which is designed to be able to perform any intellectual task that a human can.

Current state of the art AI focuses on the development of models that incorporate all the above techniques at different stages to create systems that can extract useful suggestions, recommendations or inferences from data and are able to simulate human intelligence and actions.

It Business G0406aff29 1280

Where is it used?

AI has potential to be used in a variety of industries where tasks that have been previously performed by humans can be automated. More this is looking into areas where there is potential for AI to leverage large quantities of data to gain more useful insights and discoveries or automate tasks that work within a controlled domain, or short time windows.  

Industry that has a high requirement for regulation of AI are:

  1. Financial Services
  2. Healthcare
  3. Pharmaceuticals
  4. Insurance
  5. Automotive
  6. Industrial Robotics
  7. Education

Commonly AI is currently used in a support role to provide experts with support for there role, or as a method for recommendations or insights, fully autonomous applications are not as widely deployed.


Why is it important?

With the increasing data footprint, it has become infeasible for humans to be able to make fully informed decisions by reviewing all the information that has been collected.

‘90% of all data in the world was created in just the last 2 years’, Eric Schmidt.

Increasingly AI will be used to identify key signals in “clean or polluted” data and identify information that will be most valuable to businesses, governments, and individuals, in an automated manner. Being able to quickly extract these insights and trust the outputs and the automation of AI is critical to the long-term success of all business that rely on data for their day-to-day operations.

AI has the potential to revolutionise society through efficiency, problem solving and innovation, but ensuring that this is done safely while minimizing the risks is will be key.

Who are Advai?

Advai is a deep tech AI start-up based in the UK that has spent several years working with UK government and defence to understand and develop tooling for testing and validating AI in a manner that allows for KPIs to be derived throughout its lifecycle that allows data scientists, engineers, and decision makers to be able to quantify risks and deploy AI in a safe, responsible, and trustworthy manner.

If you would like to discuss this in more detail, please reach out to contact@advai.co.uk

Useful Resources

If this topic interested, you please check out some of the below resources for more information:

Here are a few links that you might find useful if you are interested in learning more about AI:

  1. The official website of the Association for Computing Machinery's Special Interest Group on Artificial Intelligence
  2. The MIT Technology Review's section on artificial intelligence
  3. The official website of the Association for the Advancement of Artificial Intelligence: https://www.aaai.org/
  4. The official website of the Institute of Electrical and Electronics Engineers' Computational Intelligence Society: https://www.ieee-cis.org/


These websites provide a wealth of information on AI, including research papers, news articles, and events related to the field. They are a good resource for staying up-to-date on the latest developments in AI and for finding additional resources to learn more about the technology.